REPORT

DMO'S &

Social Media

Good Practices and Success Cases in Destination Marketing

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The current digital era is synonymous with a time of constant change, transforming industries at incredible speed. Tourism destinations are no exception. 

Digitalization is leading the way in which travelers are searching, sharing and consuming travel content but, how far are destinations really adapting to this new paradigm?

At Smartvel we have analyzed the current social media ecosystem in order to understand how the top tourist destinations have adapted their digital marketing strategy.

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What to look for in this report?

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Communication & Social Networks: how travelers currently use them.
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Identifying current travelers: what motivates them, how they behave, and what are they looking for when choosing a destination.
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How do top destinations currently use social media? We analyze the different strategies, success cases and good practices for a great marketing plan.
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